One of the themes in our Global Fashion Business 1 module is International Fashion Branding and Marketing. It is a fact, that companies can spend millions in their marketing and branding to earn a small space in our heads. By doing this, companies hope that we could be able to recognize instantly their company’s logo. But how well we actually remember those logos?
As a kick-off assignment for this theme, my students got an assignment where I wrote an international company’s name and their task was to draw that company’s logo as they remember it. Without using their mobiles phones, laptops or any other visual aids. This study group consisted of Finns, Latvians, Albanians, Chinese, Germans and Swiss. Quite cross-cultural group! Next, I will introduce how we students remember these logos. Please note that they had only less than a minute time to draw each logo and an extremely limited amount of colored pencils to use. You can also try it by yourself, but first, let’s check out our results!
Apple
H&M
Ikea
Starbucks
Lacoste
Adidas
HAMK
So, how well would you remember these logos? Before you google anything, try it out! Even though this assignment was actually quite funny and interesting, it is important to remember that branding is definitely not all about how well people remember logos! This is just an example of the effectiveness of successful branding.
I got an inspiration to this assignment from Signs.com’s article where they tested the similar assignment with over 150 Americans. Check out their interesting findings from the link in the last sentence.
This blog text is written by Global Fashion Business lecturer, Eveliina Toivonen.
