Meet the Lecturers: Eveliina Toivonen from HAMK

Teaching in International Fashion Branding and Marketing

I believe that marketing is too important to be left to the marketing department. As digitalisation is changing the world, storytelling and standing out from the crowd are becoming more and more important when it comes to branding and marketing.

I’m working as marketing and communications coordinator and training small and medium-sized companies from various industries to utilize social media and other marketing channels more efficiently. I just finalised my master’s thesis, which examined entrepreneurial profile of higher education students, so an entrepreneurial attitude is close to my heart.

During my work history I’ve been working with non-profit organisations, start-ups and listed companies. But what kind of value that brings to Global Fashion Business study module? I strongly believe that thinking outside the box and examining solutions from different viewpoints creates the most successful paths. Multidisciplinary teams (both lecturers and students), networking and benchmarking different industries can help the best ideas and concepts to stand out.

LinkedIn: Eveliina Toivonen