{"id":800,"date":"2019-03-13T14:02:07","date_gmt":"2019-03-13T12:02:07","guid":{"rendered":"https:\/\/blog.hamk.fi\/gfb\/?p=800"},"modified":"2019-03-19T13:27:58","modified_gmt":"2019-03-19T11:27:58","slug":"the-end-of-ownership","status":"publish","type":"post","link":"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/","title":{"rendered":"The end of ownership"},"content":{"rendered":"<p>Clare Barker \u2013 Philips (Fashion design) ja Emma Goff (Fashion marketing) came all the way from Falmouth Uni to give us a lecture about \u201cthe end of ownership\u201d. The purpose of it was to give us inspiration and some background knowledge for the group work where we developed nontraditional rental business for clothing.<\/p>\n<p>&nbsp;<\/p>\n<p>The lecture represented a strong opinion about the idea of not owning technically nothing. We already live in a world of social media and internet where we share all kinds of moments from our lives to each other. We share pictures of our outfits, portions and trips and enjoy the fact that we can share that with somebody and that\u2019s very important nowadays. It\u2019s always more fun to experience and share anything with somebody than alone.<\/p>\n<p>&nbsp;<\/p>\n<p>All of this made us think. Why we always buy everything new to ourselves for only to own it and in a minute, we change it to something new? After all a human being owns several things that they only need a couple of times. So why should we own anything? Also, the seasons change in high-speed rhythm and we always want to keep up with the latest fashion as well as get the nicest new things. Why shouldn\u2019t we just rent them? For example, people rent apartments, so it is easier to move forward elsewhere.<\/p>\n<p>The lecturers introduced us several websites where you can rent products and different kind of packages. They also presented many opportunities to product trials. There was this one site where travelers can share for example a taxi drive with someone else so that they share the experience and the fee of it. We also listed below a few interesting sites to check:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.stitchfix.com\/\">https:\/\/www.stitchfix.co<\/a><\/li>\n<li><a href=\"https:\/\/www.renttherunway.com\/\">https:\/\/www.renttherunway.com<\/a><\/li>\n<li><a href=\"https:\/\/www.girlmeetsdress.com\/\">https:\/\/www.girlmeetsdress.com<\/a><\/li>\n<li><a href=\"http:\/\/www.globalfashionxchange.org\/\">http:\/\/www.globalfashionxchange.org<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-801 alignright\" src=\"https:\/\/blog.hamk.fi\/gfb\/wp-content\/uploads\/sites\/23\/2019\/03\/Kuva1-162x300.jpg\" alt=\"\" width=\"240\" height=\"444\" srcset=\"https:\/\/blog.hamk.fi\/gfb\/wp-content\/uploads\/sites\/23\/2019\/03\/Kuva1-162x300.jpg 162w, https:\/\/blog.hamk.fi\/gfb\/wp-content\/uploads\/sites\/23\/2019\/03\/Kuva1.jpg 181w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/p>\n<p>Check also the first virtual Instagram supermodel.<\/p>\n<p>@shudu.gram<\/p>\n<p>&nbsp;<\/p>\n<p>Salla ja Henna<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clare Barker \u2013 Philips (Fashion design) ja Emma Goff (Fashion marketing) came all the way from Falmouth Uni to give us a lecture about \u201cthe end of ownership\u201d. The purpose of it was to give us inspiration and some background knowledge for the group work where we developed nontraditional rental business for clothing. &nbsp; The<span class=\"read-more\"><a href=\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/\" title=\"Read More\">More<\/a><\/span><\/p>\n","protected":false},"author":481,"featured_media":920,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[75],"tags":[16,36,5,3,4,15],"class_list":{"0":"post-800","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-global-fashion-business","8":"tag-branding","9":"tag-buying-behavior","10":"tag-fashion","11":"tag-gfb","12":"tag-global-fashion-business","13":"tag-international-fashion-branding-and-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The end of ownership - Global Fashion Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The end of ownership - Global Fashion Business\" \/>\n<meta property=\"og:description\" content=\"Clare Barker \u2013 Philips (Fashion design) ja Emma Goff (Fashion marketing) came all the way from Falmouth Uni to give us a lecture about \u201cthe end of ownership\u201d. The purpose of it was to give us inspiration and some background knowledge for the group work where we developed nontraditional rental business for clothing. &nbsp; TheMore\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Fashion Business\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-13T12:02:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-19T11:27:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.hamk.fi\/gfb\/wp-content\/uploads\/sites\/23\/2019\/03\/blur-hangers-indoors-1148962-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Henna Kuninkaanniemi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henna Kuninkaanniemi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/\"},\"author\":{\"name\":\"Henna Kuninkaanniemi\",\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/#\/schema\/person\/0be41ecd33c5cbbb5e13bf2d7ce8487c\"},\"headline\":\"The end of ownership\",\"datePublished\":\"2019-03-13T12:02:07+00:00\",\"dateModified\":\"2019-03-19T11:27:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/\"},\"wordCount\":325,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.hamk.fi\/gfb\/wp-content\/uploads\/sites\/23\/2019\/03\/blur-hangers-indoors-1148962.jpg\",\"keywords\":[\"branding\",\"buying behavior\",\"fashion\",\"gfb\",\"global fashion business\",\"international fashion branding and marketing\"],\"articleSection\":[\"Global Fashion Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/\",\"url\":\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/\",\"name\":\"The end of ownership - Global Fashion Business\",\"isPartOf\":{\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.hamk.fi\/gfb\/wp-content\/uploads\/sites\/23\/2019\/03\/blur-hangers-indoors-1148962.jpg\",\"datePublished\":\"2019-03-13T12:02:07+00:00\",\"dateModified\":\"2019-03-19T11:27:58+00:00\",\"author\":{\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/#\/schema\/person\/0be41ecd33c5cbbb5e13bf2d7ce8487c\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/#primaryimage\",\"url\":\"https:\/\/blog.hamk.fi\/gfb\/wp-content\/uploads\/sites\/23\/2019\/03\/blur-hangers-indoors-1148962.jpg\",\"contentUrl\":\"https:\/\/blog.hamk.fi\/gfb\/wp-content\/uploads\/sites\/23\/2019\/03\/blur-hangers-indoors-1148962.jpg\",\"width\":5472,\"height\":3648},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/the-end-of-ownership\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.hamk.fi\/gfb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The end of ownership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.hamk.fi\/gfb\/#website\",\"url\":\"https:\/\/blog.hamk.fi\/gfb\/\",\"name\":\"Global Fashion Business\",\"description\":\"Is fashion your passion? 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