{"id":767,"date":"2019-03-08T18:08:32","date_gmt":"2019-03-08T16:08:32","guid":{"rendered":"https:\/\/blog.hamk.fi\/gfb\/?p=767"},"modified":"2019-03-19T13:18:08","modified_gmt":"2019-03-19T11:18:08","slug":"its-all-about-the-stories-le-fix","status":"publish","type":"post","link":"https:\/\/blog.hamk.fi\/gfb\/its-all-about-the-stories-le-fix\/","title":{"rendered":"It’s all about the stories- Le Fix"},"content":{"rendered":"

 <\/p>\n

Creative Studios<\/span><\/h2>\n

The Creative Studios of Le Fix<\/a> is located in the centre of Copenhagen.
\n<\/span>Le Fix was founded by Benny Kusk, Rasmus Jacobsen and Jesper Holm.<\/span><\/p>\n

 <\/p>\n

”Le Fix is an international lifestyle brand,\u00a0founded in 1999 out of love for art and clothing. <\/em><\/span>
\nWe are a group of artists, designers and creatives with strong roots in Copenhagen,<\/em><\/span>
\n exploring the creative space with freedom\u00a0to unfold the individual and <\/em><\/span>
\nmutual potential while balancing the fine line between fashion and art”<\/em><\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0– Le Fix Website<\/a><\/span><\/p>\n

 <\/p>\n

One of the founders Benny Kusk introduced us to his brand, since it is not very well known in Finland.
\n<\/span>The brand Le Fix is known globally, but it never gained the popularity in Finland that it enjoys in other countries.<\/span><\/p>\n

 <\/p>\n

\"\"
Benny Kusk displays one of the oldest pieces of their collection<\/figcaption><\/figure>\n
\"\"
Shack from Benny’s house roof<\/figcaption><\/figure>\n

 <\/p>\n

 <\/p>\n

\"\"
Collection of brand logos in the wall of the Le Fix Office<\/figcaption><\/figure>\n

 <\/p>\n

 <\/p>\n

The creative studio of Le Fix had many experimental art works in it,
\n<\/span> including this little house which was brought from Benny\u2019s roof.
\nThey also had some steamy waterfall and some reflective 3D picture projector, all made by them.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Showroom, Studio<\/span><\/h2>\n

 <\/p>\n

”The Le Fix lifestyle stores are founded on love for art and clothing offering the best of both worlds and
\ncelebrating the small moments with our customers.”
\n–<\/span><\/em>Le Fix Website<\/span><\/p>\n

 <\/p>\n

\"\"
Le Fix City Store \u2013 Kronprinsensgade 9 B, 1114 Kobenhavn K, Denmark<\/figcaption><\/figure>\n

 <\/p>\n

 <\/p>\n

This Le Fix store is situated in a small courtyard,
\nwhen we visited it was impossible to see the building\u2019s fa\u00e7ade,
\nbecause they were organizing a party that evening to celebrate their 20th\u00a0<\/sup>anniversary,
\nand had invited quests from Copenhagen fashion week.<\/span><\/p>\n

Once we went inside the store,\u00a0<\/span>it looked much bigger than its square footage,
\nbecause the items were hanging loosely and you could see that the pieces were very well curated and though out,
\nthey were also displayed with care.
\nThe concept behind the store was also very nice, all together they had four floors,
\nin which two housed mainly clothes, the third had sort of library,
\nart and you could buy spray cans and the fourth floor was their showroom.<\/span><\/p>\n

 <\/p>\n

\"\"
Le Fix Mascot<\/figcaption><\/figure>\n
\"\"
at Le Fix City Store<\/figcaption><\/figure>\n
\"\"
Storm Trooper<\/figcaption><\/figure>\n
\"\"
Artwork by Benny Kusk<\/figcaption><\/figure>\n

\u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

Instantly when we walked into the store it felt like we were friends that they haven\u2019t seen in a long time,
\nthe staff was unbelievably nice and welcoming,
\nwe chatted a good while before we even started to explore the store and they encouraged us to see everything.
\nWhich was good because the goodies were at the higher levels,
\nand without the subtle push from the staff we might not have went upstairs.<\/span><\/p>\n

Le Fix did a collaboration with Disney on the Star Wars -saga and we found the original, signed artwork from Benny at the store.
\nOne of us is a massive Star Wars fan so naturally it came home with us.
\nAlso you can clearly see the influence and starting point for this brand represented throughout the store,
\nthere are also some original graffiti art for sale,
\nthe Le Fix mascots are everywhere and the possibility to buy spray cans.<\/span><\/p>\n

 <\/p>\n

It’s all about the stories\u00a0<\/span><\/h2>\n

 <\/p>\n

Imaginary Success<\/span><\/h3>\n

 <\/p>\n

Is the newest story addition to Le Fix collections.
\nThe idea behind Imaginary Success is pretending the success,
\nnot facing the success.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

LE FIX SS19 – Off Future\u00a0<\/span><\/h3>\n

\"\" \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\"\"<\/p>\n


\n”Having lived half of one’s life in a creative capsule without the Internet,
\nwhere inspiration and input were limited to one’s own and close circles’ personal and analog surroundings,
\none has experienced a change in both society and state of mind.”<\/span><\/p>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

Eyes Everywhere<\/span><\/h3>\n

 <\/p>\n

”Today, on the contrary, we have a huge range of opportunities for mass communication,
\nand everyone has eyes everywhere.
\nIt makes it hard to stay under the radar at any stage of a creative process before the final result is displayed to the public.”<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

Core Project<\/span><\/h3>\n

 <\/p>\n

”Le Fix\u2019s Core Project are based on simple designs, making room for a heavier quality.”<\/span><\/p>\n

‘‘ Let the items be the core of your wardrobe and build your own personal style around it.”<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Collaborations<\/span><\/h3>\n

 <\/p>\n

Karhu<\/span><\/p>\n

 <\/p>\n

Karhu seems like a strange collaboration for a company that is not so well known in Finland,
\ngiven that Karhu is a Finnish brand, but there actually is a connection.
\nPaavo Arhinm\u00e4ki, who is a Finnish politician and an ex minister for culture,
\nis a good friend of Benny’s. It is a little known fact, even tough he doesn’t hide it,
\nPaavo has a background in the graffiti circles and that’s how they met.<\/span><\/p>\n

 <\/p>\n

Star Wars<\/span><\/p>\n

The profits of the Star wars collection went to charity.
\nEven though, Benny Kusk draw all the art work himself,
\nDisney has the rights for them and they own them all.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a9 Reetta Kutila and Heidi Runsas<\/span><\/p>\n

<\/h2>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Creative Studios The Creative Studios of Le Fix is located in the centre of Copenhagen. Le Fix was founded by Benny Kusk, Rasmus Jacobsen and Jesper Holm.   ”Le Fix is an international lifestyle brand,\u00a0founded in 1999 out of love for art and clothing. We are a group of artists, designers and creatives withMore<\/a><\/span><\/p>\n","protected":false},"author":496,"featured_media":772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-yleinen"},"acf":[],"yoast_head":"\nIt's all about the stories- Le Fix - Global Fashion Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.hamk.fi\/gfb\/its-all-about-the-stories-le-fix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It's all about the stories- Le Fix - Global Fashion Business\" \/>\n<meta property=\"og:description\" content=\"  Creative Studios The Creative Studios of Le Fix is located in the centre of Copenhagen. Le Fix was founded by Benny Kusk, Rasmus Jacobsen and Jesper Holm.   ”Le Fix is an international lifestyle brand,\u00a0founded in 1999 out of love for art and clothing. 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