{"id":1065,"date":"2020-02-20T15:40:01","date_gmt":"2020-02-20T13:40:01","guid":{"rendered":"https:\/\/blog.hamk.fi\/gfb\/?p=1065"},"modified":"2020-03-02T15:53:28","modified_gmt":"2020-03-02T13:53:28","slug":"copenhagen-international-fashion-fair-2020","status":"publish","type":"post","link":"https:\/\/blog.hamk.fi\/gfb\/copenhagen-international-fashion-fair-2020\/","title":{"rendered":"Copenhagen International Fashion Fair 2020"},"content":{"rendered":"


\nC<\/span><\/b>openhagen International Fashion Fair 2020<\/span><\/b>\u00a0<\/span><\/p>\n

By Petra Haro & Olivia More<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

During Copenhagen Fashion Week 2020, we made a trip to CIFF (Copenhagen International Fashion Fair).<\/span>\u00a0<\/span>While there, we got the chance to meet co-owner and founder of WNB Agency Tuukka Saarelainen, Tina Krath and Anne Damsgaard of DK Company, and explore the work of various\u00a0<\/span>designers.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

The exhibition\u00a0<\/span>cent<\/span>re<\/span>\u00a0comprises several halls and multi-storey buildings in which designers and manufacturers, some of whom have been established for decades, a<\/span>longside\u00a0<\/span>first-time exhibitors and young designers, show<\/span>case<\/span>\u00a0their<\/span>\u00a0brand and upcoming collections.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

P<\/span><\/b>AVEMENT<\/span><\/b>\u00a0<\/span><\/p>\n

Tuuka<\/span>\u00a0Saarelainen is the<\/span>\u00a0co-owner and founder of WNB Agency<\/span>, and the<\/span>\u00a0Nordic marketing director\u00a0<\/span>of<\/span>\u00a0six different brands, including Pavement Footwear, which is the stand at CIFF we met him to discuss his career.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"\"\"<\/p>\n

Tuuka<\/span>\u00a0offered us a lot of honest and helpful advice as young designers and<\/span>\u00a0people in<\/span>\u00a0business hoping to make a career in industry. He particularly spoke about the importance of being a humble, warm and approachable person in business \u2013 to never let the power or<\/span>\u00a0importance of a job get to your head, and to always treat every<\/span>\u00a0<\/span>person the same.\u00a0<\/span>Tuuka<\/span>\u00a0also stressed the importance of social media as a marketing tool in\u00a0<\/span>today’s<\/span>\u00a0current climate of online interactions. He believes newspaper advertisements are a thing of t<\/span>he past, and to instead utilise social media platforms such as Instagram to reach a wider audience.\u00a0<\/span>Finally, he told us individuality is the name of the game, and left us with the question \u2013 if they could buy it anywhere, why would they buy it from you?<\/span>\u00a0<\/span><\/p>\n

\"\"
\n<\/span><\/p>\n

DK COMPANY<\/span><\/b>\u00a0<\/span><\/p>\n

We next had the pleasure of meeting with Tina Krath and Anne Damsgaard of DK Company. DK Company is a multi-brand fashion group founded in 2001, catering for both men and women. The day before our visit, DK Company opened their own showroom in Bella Centre Copenhagen, where you can shop directly from their brands.\u00a0<\/span>It is\u00a0<\/span>an exhibition space of<\/span>\u00a0almost 3000m<\/span>2<\/span>\u00a0split<\/span>\u00a0over two floors, divided into smaller showrooms by company.<\/span>\u00a0<\/span>We<\/span>\u00a0were given a tour of the space by Tina and Anne themselves, as they explained to us how DK Company came to be and showed us the wide variety of brands they offer.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

The space itself was incredibly welcoming and beautiful \u2013 Anne and Tina explained to us how important it was for them to create a space people would want to visit and spend time. With an abundance of homely plants,\u00a0<\/span>conversation areas<\/span>,\u00a0<\/span>a<\/span>\u00a0bar where you\u00a0<\/span>ar<\/span>e served drinks and snacks<\/span>, and a multitude of stores containing a variety of clothing, it was clear their dream had become a reality.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"\"\"
\n<\/span><\/p>\n

One of our favourite personal touches was the use of hundreds of plants\u00a0<\/span>th<\/span>at unconsciously contribute to the comfortable climate \u2013 the feeling of being in a windowless exhibition space\u00a0<\/span>disappears, and<\/span>\u00a0is replaced with\u00a0<\/span>the<\/span>\u00a0feeling of\u00a0<\/span>being in a bright, open, and homely space.\u00a0<\/span>DK Company houses\u00a0<\/span>more than 20 brands,<\/span>\u00a0spanning from high end goods,<\/span>\u00a0<\/span>includ<\/span>ing<\/span>\u00a0companies such as\u00a0<\/span>\u2018<\/span>Part Two<\/span>\u2019<\/span>\u00a0and\u00a0<\/span>\u2018<\/span>In Wear<\/span>\u2019<\/span>,<\/span>\u00a0<\/span>as well as<\/span>\u00a0more affordable brands focused on current trends such as<\/span>\u00a0<\/span>\u2018<\/span>ICHI<\/span>\u2019<\/span>\u00a0and\u00a0<\/span>\u2018<\/span>! SOLID<\/span>\u2019.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

VIA D<\/span><\/b>ESIGN<\/span><\/b>\u00a0ERA 360<\/span><\/b>\u00a0<\/span><\/p>\n

A\u00a0<\/span>dozen young graduates of the VIA Design School presented their own collection<\/span>s<\/span>\u00a0in the\u00a0<\/span>form<\/span>\u00a0of a<\/span>n individual<\/span>\u00a0mini-stand and their own\u00a0<\/span>virtual reality\u00a0<\/span>film. Each of them not only<\/span>\u00a0designed and<\/span>\u00a0created their own<\/span>\u00a0clothing collections<\/span>, but they presented<\/span>\u00a0and\u00a0<\/span>shared the\u00a0<\/span>intim<\/span>at<\/span>e<\/span>\u00a0story behind it<\/span>. A<\/span>\u00a0combin<\/span>ation of<\/span>\u00a0<\/span>emotion<\/span>s,\u00a0<\/span>concept<\/span>\u00a0stories,\u00a0<\/span>and selected music<\/span>\u00a0resulted\u00a0<\/span>in\u00a0<\/span>an<\/span>\u00a0extraordinary 360-degree\u00a0<\/span>virtual\u00a0<\/span>viewing art\u00a0<\/span>piece<\/span>.<\/span>\u00a0<\/span>Could<\/span>\u00a0VR\u00a0<\/span>be\u00a0<\/span>the new future of showcasing fashion?<\/span>\u00a0<\/span><\/p>\n

\"\" \"\"<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Copenhagen International Fashion Fair 2020\u00a0 By Petra Haro & Olivia More\u00a0 \u00a0 During Copenhagen Fashion Week 2020, we made a trip to CIFF (Copenhagen International Fashion Fair).\u00a0While there, we got the chance to meet co-owner and founder of WNB Agency Tuukka Saarelainen, Tina Krath and Anne Damsgaard of DK Company, and explore the work ofMore<\/a><\/span><\/p>\n","protected":false},"author":676,"featured_media":1076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1065","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-yleinen"},"acf":[],"yoast_head":"\nCopenhagen International Fashion Fair 2020 - Global Fashion Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.hamk.fi\/gfb\/copenhagen-international-fashion-fair-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copenhagen International Fashion Fair 2020 - 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